Extending to You, Right Now

by Todd Conaway

Marshall McLuhan has touched me in text. He used words and paper to reach me. I touch you in this rectangle before you using electricity and characters. This is me.

“The automobile is an extension of your feet, clothing an extension of your skin, glasses an extension of your eyes, the internet an extension of your nervous system.”

McLuhan reaches to us today. He smokes his cigar and ponders our relationship to this plastic and metal. How shall we use it to reach out, knowingly or unknowingly. Shall we choose to control it? To make it our own?